Today I signed up for a sparkly new google+ account.
It felt like I should.
And as of now, I have exactly zero friends on it.
I don’t understand it. I don’t even like it all that much.
But, if the interwebs tech-gurus are to be believed, we should all jump on board. NOW. Cos by next year, facebook will be lying on its back, kicking its legs wildy in the air, doing its best impression of myspace. Which initially makes me a bit sad, as facebook has provided at least some sort of entertainment for me, especially during the ad breaks for TOWIE. Their was even the time my friend changed his relationship status from “Married” to “Single” one evening while I was watching DIY SOS and I spat my hob-nob out all over my velour jogging bottoms (don’t judge)
Ahhh.…memories
So, what exactly does Google think its playing at? Tapping into a market which is surely completely saturated. Facebook lets you pretend to have 400 friends, when you don’t. Linkedin lets you appear to be all business-like, when you’re not. Twitter lets you stalk celebrities and bebo lets you pretend to be 15.
Anyway, I digress. Here is why the people in the know believe Google+ will take over the world;
Google is actually serious
They have spent a lot of money and have ploughed a lot of time into this.…and let’s be honest, Google doesn’t fail. Ever. Notably they have adopted a listening ear, and relied heavily on the input of focus groups, steering Google+ towards what they believe will be the ultimate user experience.
Its a bit of a cross-breed
Can this approach actually work? Facebook filled our boots as far as networking with friends and family went, then came along twitter and opened up the celebrity world by allowing one-way connections, finally linkedin chipped in to fulfill our business networking needs. Well with Google+, or more importantly with “circles” — Google have invented the swiss army knife of social networking.
Google owns search
Google is Google, and that reason perhaps alone should lead us to easily believe that this project should, and probably will work. They have their own search engine, and to a certain extent can be in control of its own success. The +1 button is their variation on the “Like” button, and is quickly becoming more prominent. Businesses über-keen on SEO are already believing that the use of the +1 button will automatically benefit their search engine ranking, Google are remaining tight-lipped, suprisingly!
So, these points considered, is Facebooks future doomed, and Google+ destined to succeed?
I’m actually not too sure.
Don’t get me wrong, Facebook and Twitter aren’t immovable. If something truly revolutionary comes along people will leave as fast as they came. But I’m just not sure Google have nailed it yet.